MAID Detroit Rebrand
Giving a Growing Cleaning Brand the Foundation to Win Bigger Clients
Commercial | Residential Cleaning Services
Branding
Brand Strategy
Content Strategy
Copywriting
Design
SEO
Webflow
Built to Compete for Bigger Accounts
The rebrand and rebuild introduced a new brand identity built to compete for bigger commercial accounts, backed by a full sitemap and wireframes built around how prospects actually decide. A new site design system was applied across every page, with SEO tagging and full ADA compliance baked in from the start, on a scalable foundation ready for the next stage of growth.
So We Gave It Both
MAID Detroit built something real: a trusted, woman-owned cleaning business with a growing roster of commercial and residential clients all across Metro Detroit. What it didn't have was a brand and website built to match that growth. So we gave it both.
MAID Detroit earned its reputation the old school way; with hard work, reliable people, real relationships, and a growing list of commercial and residential clients across the metro area. But the brand was still running on a hand-built foundation, and in a crowded cleaning market, that foundation was starting to hold the business back. It didn't reflect the operation MAID Detroit had become, and it wasn't giving prospective commercial clients enough reason to choose them over the competition.
Which is exactly the kind of client we're built for: a business with real momentum and a clear plan to grow, that just needs its brand and digital presence to catch up.
Three Phases, One Goal
We approached the project in three phases.
Discover: a full audit of the competitive landscape, MAID Detroit's existing materials, and the brand itself, to make sure we understood the story before we started telling it.
Information Architecture: building a sitemap, wireframes, and initial copy around how prospects, especially commercial ones, actually make decisions.
Design and Build: a new design system applied across every page, backed by SEO tagging, full ADA compliance, and thorough testing before go-live.
Throughout, the goal stayed the same: give MAID Detroit a brand and site strong enough to win the commercial business it deserves.
Built for Where It's Headed, Not Just Where It's Been
A brand and website built for where MAID Detroit is headed, not just where it's been. The new site gives commercial prospects a reason to take the business seriously at first glance, while still carrying the same trust and personal care that built MAID Detroit's reputation in the first place.
