[Small business] For owners doing the work themselves

Big-agency work, scoped to your budget.

Most small businesses don't need a plan with services they will never use. They need the right things done properly, in the right order.

[01] where to start

Brand strategy and positioning audit.

We look at the business, the category, and the people you want walking in. You get a written position, a message hierarchy, and an honest read on what is working and what is costing you money.

Competitive and category audit
Customer and staff interviews
Positioning and message platform
Naming or renaming, when it is warranted
[02] the source of brand truth

Design guidelines.

A short, usable set of rules: logo use, color, type, photography, and tone. Not a 90-page book nobody opens.

Logo and identity cleanup or build
Color and type system
Photography and art direction rules
Voice and writing guidelines
[03] tools for your team

Template build-out.

The files you use every week, built to the guidelines and set up so they are hard to break.

Figma templates — social, ads, web
PowerPoint and Google Slides decks
Word and Google Docs letterhead
Print and signage starters
Email templates
[04] Your brand’s biggest expression

Website and content strategy.

Structure, copy, and design built for how people and search engines read a page in 2026.

Sitemap, IA, and UX
UI design and build
Copywriting, page by page
SEO and AI search (LLM) optimization
Blog and content calendar
ADA compliance — WCAG AA, AAA where required
Analytics and conversion tracking
[05] posting with purpose

Social strategy and content.

We start with what you already have, then shoot what is missing. Calendars you can actually keep.

Channel strategy and cadence
Audit and edit of existing assets
Photography
Videography and editing
Monthly content calendars
Community management guidance
[06] Money pointed at the right people

Paid media.

Small budgets managed like they matter, because at this size they do.

Google Ads — search and performance max
YouTube and pre-roll
Paid social — Meta, TikTok, LinkedIn
Local and geo-targeted campaigns
Landing pages built to convert
[07] building client relationships

CRM, email, and text.

Automations and campaigns built in whatever platform you are already paying for.

Dutchie and Alpine IQ
Mailchimp
ActiveCampaign
Klaviyo
HubSpot
Constant Contact
Attentive and SMS platforms
Square and Toast marketing
[08] The part most shops skip

Maintenance and analytics.

We watch the site and the campaigns, then tell you what to change. Recommendations with reasons, not a dashboard link.

Monthly performance reporting
Site updates and security
Campaign optimization
A/B tests and landing page iteration
Quarterly strategy review
One-time
Starter.
Starting at $5,500
Get the business optimized for your goals: the position, the look, and the files your team runs on. Good if you need the foundation right before you spend on media.
Brand Positioning audit
Website build-out
Design guidelines
template set
Handoff and training
Month-to-month
Retainer.
Starting at $900 / mo
A running relationship of at least a 12-month agreement. Hours flex across strategy, creative, and media.
Everything in Starter, phased
Website care and content
Social and email execution
Paid media management
Monthly reporting
One-time
Project.
Quoted
A running relationship on a 6- or 12-month agreement. Hours flex across strategy, creative, and media as the year changes.
Website design and build
Campaign concept and production
Photo and video shoot
Launch support
web or native app design/build
These tiers are examples, not a menu. We determine scope and pricing after we understand what the business needs.

Every scope is built around your business and your budget.

Nothing on this page is a package. We ask what the business needs to do this year, look at what you can spend, and cut the list down to what will move it. If a piece can wait, we say so.

Your success is our success.

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Home Coach Contracting
McCann logo
McCann
P. La Salon logo
P. La Salon
M. Contemporary Art logo
M. Contemporary Art
Cloverleaf Bottle Shop logo
Cloverleaf Bottle Shop
Roe Photo logo
Roe Photo
Dreams Canna logo
Dreams Canna
Health Insurance Services, Inc. logo
Health Insurance Services, Inc.
LeClair logo
LeClair
Maid Detroit logo
Maid Detroit
Bureau of Interior Design logo
Bureau of Interior Design
MJM Yachts logo
MJM Yachts
A Pensive Man's Coffee logo
A Pensive Man's Coffee
Western Market logo
Western Market
Bradley Company logo
Bradley Company
Fair Ferndale logo
Fair Ferndale
Home Coach Contracting logo
Home Coach Contracting
McCann logo
McCann
P. La Salon logo
P. La Salon
M. Contemporary Art logo
M. Contemporary Art
Cloverleaf Bottle Shop logo
Cloverleaf Bottle Shop