Cloverleaf Bottle Shop
Lightspeed website redesign, Mailchimp email management, Google Ads, custom landing pages.
Beverage Retail (Craft Beer, Wine, Specialty Spirits)
Design
CRM
SEO
Google Ads
eCommerce
Brand Strategy
What We Poured Into It
Cloverleaf Bottle Shop is a neighborhood go-to for craft beer, wine, and specialty spirits. They had the inventory. They had the loyal locals. What they needed was a brand presence that matched the caliber of their shelves. We helped them step it up.
From Solid Local Spot to Serious Destination
Cloverleaf came to us with three clear goals: expand their footprint, elevate their brand perception, and highlight their wide variety of products, including limited releases and hard-to-find bottles. In short, they wanted to go from "solid local spot" to "serious destination" in the minds of Metro Detroit drinkers.
Starting Where Their Customers Start
We started where their customers start: the website. While they were already using Lightspeed for e-commerce and in-store sales, the site needed a facelift and a findability boost. We refreshed the look, optimized for SEO, and laid the groundwork for smarter digital growth. Then we layered in Google Ads with PPC targeting, launched a coordinated content and search strategy, and built out weekly social posts and email campaigns to engage their existing base and draw in new fans.
By the Numbers
The Proof Was in the Foot Traffic
Increased foot traffic. More phone calls. Stronger sales. Clear revenue growth. All the signals we needed to prove the strategy was working. As their digital presence leveled up, so did their perception among new and existing customers.
