LeClair Group Website
UX/UI design, content strategy, copywriting, and React development on a custom headless CMS, re-engineering the digital experience for a nearly 100-year-old insurance brokerage and agency support firm.
Insurance: Brokerage and Agency Support
Headless CMS
React Components
Copywriting
Design
UX/UI
SEO
Content Strategy
Development
Built for the Next 100 Years
The new site was built as a scalable content asset powered by a modern, flexible tech stack and designed for long-term growth, with centralized, efficient content management and no-code updates that never put the design at risk.
Ready to Prove Its Own Expertise
LeClair's online presence wasn't reflecting the caliber of their services or the expertise of their people. We focused on closing that gap: building a modern, high-performance site without losing the personal connection that defines their brand.
Time-to-Insight Over Basic Navigation
Our site audit revealed a need for forensic clarity. High-stakes decision-makers don't browse; they scan for answers. To solve this, we mapped out the content architecture to prioritize time-to-insight over basic navigation.While the LeClair team leaned toward Webflow in the beginning, we had another plan. To protect them from the long-term enterprise trap of costly subscriptions, we built a custom website using a modern headless CMS on a flexible tech stack. This decoupled architecture, paired with our react-based frontend, allows them to easily update data and content in one central hub. All without touching a line of code, creating a future-proof ecosystem that grows with their operation, not against their budget.
A Searchable Credibility Engine
LeClair now has a digital headquarters that feels like a 1:1 consultation. For the team, this means frictionless content management and an online identity that proves you don't have to sacrifice national reach for personal presence. LeClair now has a searchable credibility engine that matches the caliber of the people who run it.
