MJM Yachts Summer 2026 Lead Gen Campaign
From zero paid presence to a legit lead engine. Building a full-funnel Google & Meta ecosystem for a luxury legacy in 5 days.
Marine Manufacturing
Content Strategy
Copywriting
Editing
Google Ads
Art Direction
Design
Development
Connecting In-Market Cruisers with the Helm
Getting high-intent buyers into a luxury yacht shouldn't feel like navigating rough seas. MJM Yachts builds some of the best boats on the water, but their digital acquisition path needed a smoother, low-friction route to connect eager boaters with local dealers. We designed, built, and launched a multi-platform paid campaign across Google Search, Demand Gen, Video, and Meta. All backed by custom landing pages and native lead capture designed to double conversions.
High-Intent Buyers Trapped in a High-Friction Funnel
MJM’s digital acquisition funnel wasn’t matching the premium engineering of their fleet. In-market buyers faced unnecessary friction when trying to get technical specs or connect with local dealers, capping their lead potential. We focused on closing that gap, building a streamlined digital path to double their request-for-access conversion rate without forcing high-intent shoppers through a high-pressure sales maze.
Two Mindsets, Four Channels, Zero Friction
Our strategy started by recognizing two distinct buyer mindsets on the water: lifestyle-driven explorers and detail-obsessed technical cruisers. High-value yacht buyers don’t want generic sales pitches; they want instant proof of performance or an effortless path to a sea trial. To capture both, we mapped a full-funnel media architecture across Search, Demand Gen, Video, and Meta that paired visual storytelling with immediate, low-friction entry points.
Instead of driving paid traffic to standard web pages, we engineered dedicated, high-conversion destinations and native on-feed lead forms. By matching specific user intent — whether downloading epoxy hull specs, registering for regional boat shows, or finding a local dealer by ZIP code — we built an acquisition engine designed to convert interest into immediate dealer leads.
Doubling Conversion Targets and Streamlining Dealer Direct Access
The integrated campaign successfully connected high-potential buyers directly to regional dealers, scaled brochure downloads for technical buyers, and expanded engagement for community initiatives like She's the Captain.
We delivered a massive sales pipeline with a footprint that finally matches the caliber of the MJM name. It’s proof that you don’t need a massive lead time to achieve massive scale. You just need the right engine.
