MJM Yachts Website
UX/UI design, content strategy, copywriting, and full-stack development, including a custom headless CMS, for a yacht brand ready to look as premium online as it is on the water.
Marine Manufacturing
Headless CMS
Copywriting
Content Strategy
Development
Design
React Components
UX/UI
SEO
Editing
Built to Last, Not Just to Launch
The new site was engineered for long-term growth rather than a one-time launch — a premium content asset the MJM team can scale without a developer. No-code updates never compromise design integrity, all running on a modern, flexible tech stack built for a luxury brand with content management centralized and purpose-built for MJM.
Ready to Sell Like a Million-Dollar Yacht
MJM builds some of the most capable, high-performance yachts in the world. But their existing website didn't show that same level of luxury. It was difficult to navigate and, more importantly, difficult to manage. We set sail to build a site that looked like a million-dollar yacht while functioning like a razor-sharp sales tool. The MJM team needed a robust backend that allowed for total content control without developer intervention, plus a front-end experience that turned casual browsers into serious leads.
Luxury-First, Lead-Focused
We drove the brand toward a luxury-first visual language. With new expansive, high-end imagery and a refined color palette, we created a digital environment that feels as premium as the boats themselves. On the technical side, we implemented a custom, user-friendly CMS designed to eliminate developer dependency, giving the team autonomy to manage inventory and launch new models in real-time without breaking any code. We also optimized the "buy" and "browse" paths by simplifying the user journey — strategically placed, high-intent CTAs reduced friction and focused the site on a single goal: increasing qualified leads and conversions. The full multi-channel system went live in five working days.
